Nirraamyaa: A Journey of Elegance and Innovation
Founded by Siddhartha Jain and Jyotsna Jain in October 2010, Nirraamyaa has rapidly evolved into a distinguished name in the world of ethnic haute couture. The label, renowned for its exquisite blend of traditional and contemporary designs, has successfully expanded its reach beyond its roots, catering to a diverse clientele across the Indian subcontinent, the Middle East, and various Arabic and Indian communities around the globe.
Our global presence extends to premium multibrand retail chains in the US, London, Nepal, Bangladesh, Indonesia, Africa, Australia, Canada, and Singapore. This expansive network underscores our commitment to bringing the timeless elegance of Nirraamyaa to fashion enthusiasts worldwide.
The Nirraamyaa festive collection, a hallmark of our brand, is a collaborative effort between the talented design duo Jyotsna Jain and Vijay Singh. Their designs are inspired by the opulent grandeur of Baroque art, the intricate beauty of Persian art, as well as the rich traditions of Indian and Mughal art. This unique fusion results in garments that reflect the historical artistry of these diverse influences while incorporating modern design sensibilities to create pieces that are both classic and contemporary.
At Nirraamyaa, each collection is a testament to our dedication to craftsmanship and innovation, seamlessly blending historical artistry with current trends to offer a truly distinctive and luxurious fashion experience.
Siddhartha Jain
Siddhartha Jain embodies a profound legacy and expertise in the world of textiles and garment design. Coming from a family deeply rooted in the textile industry, Siddhartha has built upon this rich heritage to carve a distinguished path in the fashion world. With over 15 years of experience in handling yarns, textile printing, and garment design and manufacturing, he has established himself as a notable figure in the industry.
His extensive knowledge and hands-on experience in backward integrated digital textile printing and garment manufacturing have been pivotal in shaping his vision for Nirraamyaa. Siddhartha Jain's dedication to innovation and quality in textile technology continues to drive the brand's commitment to excellence, ensuring that Nirraamyaa remains at the forefront of contemporary fashion while honoring its rich textile heritage.
Jyotsna Jain
Jyotsna Jain brings a unique blend of practical design sensibility and deep appreciation for heritage art to Nirraamyaa. With a keen understanding of both contemporary design needs and the rich traditions of Indian and Arabic art, she excels in creating pieces that seamlessly merge these elements. Her background as an educationist has further honed her skills, allowing her to integrate theoretical knowledge with practical craftsmanship.
Jyotsna's expertise extends to the intricate craftsmanship of Indian artisans and the globally celebrated Mughal art impressions, reflecting her dedication to preserving and enhancing traditional art forms. Her time spent in Dubai, Middle East, for over fifteen years has endowed her with a profound understanding of Arabic design elements, enriching her ability to blend these influences into her work. This extensive experience enables her to create designs that are both culturally rich and elegantly modern, making her an invaluable force in the creative direction of Nirraamyaa.
Vijay H Singh
Vijay Singh, a passionate design head at Nirraamyaa, brings a wealth of expertise and creativity to the brand. A proud alumnus of the National Institute of Fashion Technology, Vijay's design philosophy is deeply inspired by a diverse range of influences, including Indian textiles, as well as Persian, Mughal, and Baroque art forms.
His innovative approach combines these rich traditions, resulting in designs that are both culturally resonant and artistically sophisticated. Vijay's work at Nirraamyaa reflects his commitment to blending historical aesthetics with contemporary fashion, creating pieces that honor the grandeur of these artistic influences while appealing to modern sensibilities.